Our Mission

At Pillsbury™, our mission is simple – to help make memories through food.

About Pillsbury

Our story starts on the banks of the Mississippi River in 1869 with only a few flour mills to our name. Since then, our range of delicious products has grown to help families make memories that last a lifetime. We believe the kitchen is the heart of the home and continue to bring loved ones together with freshly baked meals. You make it – they love it!

The Pillsbury™ Doughboy

We couldn’t inspire the nation alone – that’s where the Pillsbury™ Doughboy comes in! Debuting as Poppin’ Fresh in 1965, the loveable mascot was created in Chicago by the Leo Burnett agency with the idea he would pop out of a can of refrigerated dough. The name is a nod to the high quality and freshness our products are known for, but he’s become affectionately known as the Pillsbury™ Doughboy, and we love him!
To bring the Doughboy to life, Leo Burnett worked with Cascade Studios in Los Angeles to use stop-action clay animation and auditioned more than 50 actors to find the right voice. Paul Frees (known for voicing Boris Badenov in “The Adventures of Rocky and Bullwinkle”) was the very first voice actor for the character. Since the first commercial aired in 1965, the beloved Doughboy has been a hit! His enduring popularity has made him one of the most recognisable mascots around with his instantly recognisable chef hat and neckerchief – not to mention his adorable chuckle when you poke his belly!

Fun Facts about the Pillsbury™ Doughboy

  • Poppin’ Fresh is 8 ¾ inches tall (including his hat!) and weighs a neat 14 oz
  • To this day, he’s starred in over 600 commercials for 50 Pillsbury™ products
  • Leo Burnett also created the concepts for fellow legendary mascots Tony the Tiger (for Kellogg’s) and the Jolly Green Giant (for B&G Foods)
  • The Doughboy celebrated his 50th birthday in 2015
  • The first words said in his 1965 commercial debut were, “I’m Poppin’ Fresh, the Pillsbury™ Doughboy!”
  • In 1972, the Pillsbury™ Doughboy was released as a 7-inch vinyl doll, which became one of the fastest selling toys in America
  • In 1973, he was joined by a companion doll called Poppie Fresh, followed by Granmommer, Granpopper, Uncle Rollie, Popper (a son), Bun-Bun (a daughter) and Flapjack and Biscuit (the family dog and cat) over the years